Online-Marketing für Ärzte zunehmend wichtiger

This is a post somewhat of an extension to a recent one about what it means to be physician – or not be one. The argument is that, there is a bunch of medical doctors out there that would want to switch to a different job, yet it’s really hard to do so. Whenever a physician switches jobs and turns away from the medical profession, the public, the parents, the friends – they all don’t get it. Why would you give up the reputation, a good salary and being paid for saving peoples lives? Indeed, medicine is an honorable and highly respected profession. Now imagine you are in the midst of your residency and decide that you don’t want to pursue a medical career – at lest not a “classical one”. You tell your spouse or best friend and usually they’ll flip out. Interestingly, you won’t see the same irritated faces if you had studied business and wanted to leave accounting or even law and wanted to quit being an attorney – but that’s another matter. People expect you to be working in the field of work you were educated in – and that’s not good. In most European countries […]