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We are big fans of aesthetics and beautiful design. By that, we do not only mean better packaging but great design goes way beyond. It’s supposed to be intuitive, straight-forward clear and resamble the actual product or service. Undeniably the company (or the person) that has taken this approach to the climax is Apple. Steve Jobs had always seen design as an integral element of any new product. He also believed that less is more. Many people do claim that, but hardly any company accomplis

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